What is a newsletter? It’s simply an email distributed to readers on a regular basis, which revolves around a certain topic.  People subscribe to newsletters which are interesting to them. So if you run your own business, it is essential to have a newsletter in order to send regular updates to your existing and potential clients, in order to grow your business.

Importance of your newsletter

Your newsletter is really important because it keeps you in the minds of your readers. Compare that to having a Facebook presence or a blog, and a newsletter is your winner. Why? Because a newsletter reaches your clients’ inbox, without any effort from their side, on a REGULAR basis.

How to grow your newsletter?

In order to grow your newsletter, start with the following steps:

  1. Ask your current clients if you can add them to your newsletter, in order to receive the latest advice from you. They already trust you, so they will not mind.
  2. Ask potential clients that you already know if you can add them. Do this in the future as well.
  3. Create a free product which is available for people who subscribe to your newsletter. Make sure it is a product interesting to your potential customers. The product could be an eBook, a mini-course, or anything your subscribers might find useful.
  4. Ask non-competing business owners to advertise your product to their clients, if it makes sense. For example, if you operate a clothing store, and you have a business colleague who has a jewelry, it might make sense to ask them to promote your product to their list, if your product name is “Dress in style in 7 steps”.

How to communicate to your readers?

Here are some tips you need to follow, in order to create a healthy communication channel with your subscribers:

  • Don’t try to sell, build value. The sale will come after you have established trust. Mention subtly your products in your newsletter, and have links to your products and services in the sidebar of your newsletter.
  • Include your personal contact information so people could contact you directly, and make sure you respond to them whenever they do dig this. A minority will contact you, so it should not mean a lot of work for you.
  • Do not email them very frequently. I personally find more than one email per week annoying.
  • Personalize your messages by greeting them with their first name. Your mailing list software should help you with that.

What software should you use?

There are a lot of good providers out there. However, I personally use MailChimp, and have only heard good things about Aweber as well. Happy mailing!