Being an entrepreneur or owner of a business of any size means you are constantly looking for ways to grow your business. Yet, as much as you’re eager to spend all your budget on getting more customers, you need to invest money on your website as well. As a matter of fact, a good website has a major role in increasing your number of customers, affecting sales, increasing revenue and consequently growing your business.
So, given the opportunity you have to achieve your goals and make more money by building a solid website, don’t settle for a basic one that might cost you your business. We’re here to give you the heads up about four problems you might be facing if you settle for a weak website.
1- You Might Lose Your Clients Over Bad User Experience
Before marketing your product, make sure your website is user friendly and able to give potential clients a smooth online experience. Marketers think in mere business terms and don’t prioritize building a proper website. They believe good marketing alone is enough to boost your business. The truth is, launching a product hastily using a mediocre web page only to start making money will make you lose clients. Here’s what will happen:
- When you start increasing the number of users, the server starts crashing.
- Clients will eventually start facing technical issues.
- You will have to settle for a lower number of users hence, customers.
2- Your Website Won’t Be Able To Handle A Growing Number Of Users
With a growing business comes a growing number of customers. The problem is you won’t be able to scale them if the website wasn’t built properly. Here’s what will happen when you increase traffic:
- You’re probably using a shared web hosting paying around 5 to 10 USD/month to share a server with other websites. Examples of those are GoDaddy, HostGator, and Side Ground. They offer cheap plans with unlimited services.
- Once you have more user traffic, your website starts exhausting more resources from the server and starts affecting other webpages.
- The server company won’t provide you with unlimited CPU nor unlimited RAM within their terms of service.
- You will have to upgrade to a VPS or cloud hosting where you’ll pay around 50 to 100 USD/month for a solid hosting.
- When your website grows even more, the ability of the server to handle that much traffic decreases exponentially if your website’s code is not well optimized.
- In that case, you will end up recruiting another developer to optimize your website’s code and will unfortunately pay twice.
3-You Lose Buyers
More than 50% of mobile users drop after 3 seconds of the website not loading. So, if we have 500,000 users, they drop to 250,000 simply because the website is slow to upload. If you’re selling a product, then this means you’re automatically losing half your potential buyers, hence losing money.
If we move conversion rates up from 10 to 15 % just by changing the user experience, and analyzing the data through Google Analytics, this will automatically increase your revenue without additional expenses on ads or marketing strategies. Traffic is not the only reason behind increasing sales. Sometimes optimizing the images on your website is enough to boost the speed!
4- You Lose Time & Money Fixing Technical Issues
A website should be well built from the start to avoid facing problems and fixing them. If your initial developer did a bad job, you would end up losing time and money to fix technical issues you could have avoided.
- Once you face a problem, you will probably go to Upwork or any similar website and look for a developer to fix your technical issues.
- If they don’t end up fixing it, you will resort to hiring a senior developer who charges 50 to 100 USD/hr or a consultant to help you identify the problems.
- Assuming the latter is a professional, if your website has been running for a long period of time, he might need around 6 months to fix it.
- Now you’re paying much more money than planned and are losing time which you cannot afford.
4-What Does a Consultant Do Diferently
If you’re not satisfied with your website, then your initial developer probably built it randomly, using the best-looking theme which is usually the slowest and most bloated. He might have installed plugins without checking whether they’re good or not, and if they support a WordPress version upgrade. Using too many plugins on a website makes it hard to keep them all updated and avoid issues. This is a huge risk that you can’t afford taking while your business is booming, and the number of users is increasing. But if that’s the case, you will need to hire a consultant to help you out. What he would do differently is:
1- He won’t look at the website from a coding perspective. At first, he looks at your business, and identifies the exact problems, like the 80/20 rule which states that for many outcomes, roughly 80% of consequences come from 20% of the causes.
2- In case he identifies the problem but isn’t able to fix it for some reason, he would be able to write very specific specs that do not leave room for interpretation and delegate the task to another developer to address it. This will maybe take him 10 hours, problem solved.
The best clients usually have clear plans, but if they’re doing that well technically, they wouldn’t need a consultant to fix their problems. There are clients who master all other areas of the business but need help in the technical part. That’s where a good consultant comes in, creates processes, gets the right people in place, changes the coding standards, implements code reviews and conducts proper testing, to ensure that the technical side of the business is able to support the business growth.
What You Need To Do:
- Invest in a more stable website. Invest your money in developing a technically stable website that would give users a smooth memorable A fully functional, easy to use, appealing website with eye-catching visuals will attract potential clients. Most people will usually check out a business online before they visit or contact. Therefore, it’s important to make a good first impression! Don’t think twice about investing in a solid website that will grab people’s attention because most of them leave if it has a weak design or performance. And once they do, chances are they won’t be coming back.
- Increase your website’s speed. You can actually increase your revenue by simply doing so! A website’s loading time can have an enormous effect on the conversions and revenue of your website. Any delay could cost you possible purchases. On another hand, fixing this problem would probably take a few weeks or months in a worst-case scenario and wouldn’t cost as much as you will be gaining in return.
- Optimize your website. If you’re wondering whether you should go through with it, chances are you should. You might already have a booming business. But instead of risking losing your time and resources to fix issues later on, you can increase your impact by fixing or optimizing your website now once and for all. Enhance loading time, mobile responsiveness, navigation, and shopping cart functionality if you are selling products. It will all be worth it once you realize the return on investment it brings you.
- Think Long-Term. Ask yourself long-term questions. For example: When the business grows and reaches a hundred thousand visitors or more, will your website be strong enough to handle it? Going over all foreseeable technical problems you might face in the long-run will save you the hassle in the future.
- Know your issues. It is essential you start monitoring the performance of your website now to make sure it performs optimally. Not knowing that you have a problem is a problem itself. Meanwhile, being aware of what is going wrong will help you act upon it quickly!
Investing in a good business website is definitely something you must consider even before working on your marketing strategies. It can actually be considered a main asset in your marketing tools. Of course there’s a price to pay for a good website, but its return on investment makes it all worthwhile. In today’s fast growing markets and harsh competitions, a solid website is the main stepping stone for a successful business. If you’re still at the stage of planning your project, now is the time to make the right choices. If you need guidance, visit www.staggeringroi.com, click on “Our Process”, and you’ll find a step-by-step process to a solid successful website. You will thank us later!