I’ll get straight to the point. In order to witness a 30% increase in the number of leads you get through your WordPress website, follow these instructions:
State Benefits Not Features
This is the #1 mistake I see on every business website. The client does not care what you do, they care how you can help them. Rewrite your website copy in a way that makes sense to the client. For example, let’s say you’re selling home gym equipment. Instead of writing
We have state of the art-equipment for home training
Something that would make more sense to the end user would be
Our machines help you build 10% more muscle with 80% of training time than any of our other competitors
This makes more sense to your users, because they would love to build more muscle in less time. Adding the percentages above makes your message even more credible. If you are not a great writer yourself, find someone who is. It’s worth the effort.
Get Specific With Your Call Of Actions
Most websites will have buttons on their website saying Contact Us or Get Started or Call Us Now, without telling the user why they need to get in touch. What is my benefit? I’ve read your website copy, and it makes sense to me. However, I don’t feel a sense of urgency yet. So if I’m selling home gym equipment like in the previous example, a few sentences that would work for me would be:
Call Us Now And Get Your Home Gym Delivered To You In 24 hours, free shipping included!
Order Now and get 30% off. Offer expires in two hours.
Optimize Your Website Speed
Even the most engaged visitor will flee your website if it loads slowly. This is especially true on mobile devices. Hire an optimization expert in order to make your website blazing fast. It won’t cost you much and would do wonders for you. Imagine yourself on a website that loads almost instantly. I don’t know about you, but I would browse the website even more just for the pleasure of having the website load quickly.
Make sure they install a caching plugin, do some server-side optimizations, run your website through Google Pagespeed tests, and use an optimization service like Cloudflare.
Once you’ve implemented these changes, you’ll witness increased visitors to leads conversions, by up to 30%. Go implement them now, you can thank me later.