If this seems too hard to do, don't worry. Write it to the best you can, we'll figure out details later.
If there was one thing that could magically fix itself for you right now, what would that be?
What will you gain from having this project completed? How will your life, your staff's lives and user's lives be improved upon completion of this project?
Please be as transparent as possible. It doesn't mean we'll quote you higher if a project should be priced lower. We're just trying to figure out whether we can build what you need within the budget you allocated.
Our first contact point is email. This number will be used in case we're unable to contact you via email. It will also be used for any scheduled calls we will be having in order to further understand your needs.