Each client needs are unique, and trying to fit every proposal in the same template will not allow me to give each client what they truly need. Therefore, each proposal is written from scratch by me in order to reflect client needs.
I use a bare-bones approach for all of my proposals, because I believe that a proposal should be the result of my discussions with my clients. Other companies try to “convince” clients to work with them using their proposal template. Whenever I reach the proposal phase, the client is usually very willing to work with me. This is why I close more than 75% of my proposals.