Happiness Consulting Startup

How The Happiness Ambassador is eroding the boundaries between work & play


A happiness consultant? You might think this was a joke, but it isn’t. Building a web platform for my client, Gloria Belendez-Ramirez, was one of the most enjoyable projects I was able to work on. This woman has a happiness message to share with the world. She truly believes that one can be happy, and stay happy, no matter what! Gloria approached me after she had finished writing her first book, and had started conducting workshops in Mexico and Lebanon. She wanted a vibrant web presence which truly represented her as a consultant who wants to erode the boundaries between work and play.

Client: Gloria Belendez

Industry: Consulting
Location: Lebanon/Mexico
Size: 3 people

Company Bio

Gloria Belendez Ramirez is a Mexican writer, speaker, interpreter, mother, wife, lover, dreamer and is completely out of her mind, as she likes to describe herself.


“Being able to grab a butterlfy person like me in a container for people to tap into my joy of life was not an easy task. Samer was able to capture my spirit on my website perfectly.”

-Gloria Belendez-Ramirez

The Happiness Ambassador

The Challenge

Gloria has very much to offer the world, but as an artist, she’s all over the place. Coming from a very different background, it was really challenging to try and understand her business and put myself into her shoes. It was also quite challenging for her to be analytical because in her own words, she’s all over the place, all the time.

The Approach

  1. Over the course of a month, we had extensive research about what Gloria’s brand is about, and how that applies to her website and web presence.
  2. From there, we created a brand strategy which was used to create a design that really represented Gloria.
  3. Gloria was stunned when she saw the design, and as she says, I truly manged to capture her soul. We proceeded into development pretty fast.
  4. At the end, we came up with a world-class website that really represents Gloria’s work.

The Results

Gloria no longer had to explain anything to people she met. As a globetrotter who meets tens of people everyday, she now refers everyone to her website, where they could stay in touch with her, subscribe to her newsletter and order her products and services… She is fully confident that no matter how she grows, her website is able to accomodate her growth.

Let’s Get Started

Do You Have a Project In Mind? Let’s Build this Thing Together!